Hi there! I’m Anu from Team DuoThrivers.
If you’re specifically looking for a Pinterest Manager instead of a general social media manager, it’s clear you recognize that growing on Pinterest requires a completely different approach than typical social platforms.
At DuoThrivers, we offer Pinterest Management services and truly understand what it takes to find someone who can grow your account the right way.
In this post, I’ll walk you through how to hire a Pinterest Manager who has hands-on experience with the platform and can genuinely help you achieve sustainable growth.
So, if you’re ready, let’s dive into how to find the right Pinterest expert for your business.
What does a Pinterest Manager Do?
A Pinterest Manager is a specialist who understands how the Pinterest algorithm works and takes care of every aspect of your Pinterest marketing.
That’s the simplest way I explain what I do when someone asks how I can help their account.
But what exactly are these aspects?
In general, a Pinterest Manager handles the following:
- Keyword research tailored specifically to your niche
- Pin design that aligns with your brand and content
- Crafting engaging pin titles and descriptions
- Scheduling pins using Tailwind or Pinterest’s native scheduler
- Managing and optimizing boards
- Tracking performance through analytics and reports
- Suggesting new strategies based on Pinterest’s latest updates
- Growing your account based on client-defined KPIs
These are the foundational services most Pinterest Managers offer. The ultimate goal is to implement a strategy that helps the client achieve their specific Pinterest marketing objectives.
In the next section, we’ll talk more about what those goals typically look like.
ALSO READ: How to Boost your Pinterest Traffic even with Low Impressions
Why should you Hire a Pinterest Manager?
Not everyone needs to hire a Pinterest Manager right away, especially if they’re working with a limited budget or still figuring out how to monetize your Pinterest traffic.
If you only need help with a specific task, like pin design, then it’s smarter to hire someone for that one service rather than opting for full management.
For instance, we offer Pin Designing and Account Auditing as standalone services. This works well for those who want to stay hands-on but still need expert guidance or visuals that perform better.
However, if managing Pinterest has started to feel overwhelming or you simply don’t have the time, then hiring a Pinterest Manager could be the right step forward.
Generally, it makes sense to hire a Pinterest Manager if:
- You know Pinterest can work for your niche, but you’re unsure how to begin
- You find it hard to stay updated to latest Pinterest updates
- Your Pinterest traffic is stagnant or starting to drop
- You don’t have time to create and post pins consistently
- Your pins are getting impressions but not converting into clicks or saves
- You have a lot of blog posts, products, or lead magnets but aren’t promoting them effectively
- Your Pinterest traffic is dipping and needs a new strategy
If any of these sounds like a legit reason to you, then a Pinterest Manager might be exactly what you need.
What to Look for in a Pinterest Manager
There can be hundreds of people out there claiming to be the “best” Pinterest Manager. But at the end of the day, it’s your job to find someone truly qualified, someone who can actually help you succeed on Pinterest.
Besides asking for proof of the claims they make, here are a few important signs that show whether they really know what they’re doing:
1. Pinterest Expertise –
See if they talk about Pinterest SEO, trends, and how the algorithm works. A Pinterest Manager is not just a virtual assistant, you’re hiring them to do much more than scheduling pins.
2. Pin Design Portfolio –
Pin design is a major skill on Pinterest. Ask to see examples of pins they’ve created before.
3. Niche Experience –
They should understand your niche and ideally have past experience working with similar content.
4. Proof of Results –
Don’t just rely on a portfolio of designs, ask for screenshots or analytics showing actual account growth.
5. Communication –
They should be clear about their strategy and communicate openly before making any major changes. Look for someone organized, responsive, and willing to align with your brand goals.
6. Service Offering –
Most Pinterest Managers will present you with pre-set service packages. Be careful, many of them are not effective. For example, posting 5–10 pins a month won’t bring in meaningful traffic. Look for a package that offers at least 100+ pins per month at a reasonable price. Or ask for a custom package!
Of course, it’s hard to judge all of this in the first meeting. But don’t hesitate to ask the questions that matter to you.
Check out their portfolio or their website. Most Pinterest Managers have their own platform where they share case studies, success stories, and helpful content.
For instance, on our Services Website and Pinterest section of this site, we regularly share free Pinterest tips, strategy insights, and real client results.
In fact, more than 6 of our clients found us simply by reading our Free Pinterest Resources and trusting our expertise.
What should be the Realistic Expectations from a Pinterest Manager?
We’ve mentioned many times in our Pinterest Guides that Pinterest has huge potential, and it’s often faster to get traffic from Pinterest than from Google.
However, growth on the platform can still take time, and it’s important to be realistic with the expectations you set for your Pinterest Manager.
1. Growth takes Time –
It’s easier to get traffic on Pinterest than Google, but it still takes at least 3 months to see solid traction. This holds true even if you’ve hired the best Pinterest Manager out there.
That’s why we always ask our clients to commit for around 3 to 4 months before expecting noticeable results.
And if your niche has limited interest on Pinterest overall, that timeline can stretch even further.
2. Algorithm might Overreact –
The Pinterest algorithm keeps evolving. Strategies that worked perfectly before may suddenly become less effective.
So if you notice a drop in performance, it doesn’t necessarily mean your Pinterest Manager did something wrong. It’s just how the algorithm behaves.
For instance, Pinterest with an update decided to remove the ‘Visit Site’ button for Pins linked to low-quality content. While the goal was to reduce spammy Pins, even high-quality publishers saw a dip in outbound clicks.
Likewise, random drops in impressions often happen after updates. While they can’t be controlled, it’s your Pinterest Manager’s job to monitor these changes and take steps to fix any issues.
3. Your Content plays Important Role –
If you’re the one doing Pinterest Keyword Research and writing your own content, you need to make sure it’s done right.
Even if your Pinterest Manager creates the most beautiful Pins, if the topic has zero search volume, you won’t see any traffic.
So, if keyword research isn’t solid, the Pins won’t perform and you can’t blame the Pinterest Manager for that.
At the end of the day, good-looking Pins help convert impressions to clicks, but strong keyword research is what brings those impressions.
You can either let your Pinterest Manager handle the keyword research or improve yours using our detailed guide –
Detailed Guide: Pinterest Keyword Research
Where to Find a Good Pinterest Manager?
I wouldn’t recommend hiring from freelancing platforms like Fiverr or Upwork. A lot of people there call themselves Pinterest Managers, but in reality, they’ve only worked as Virtual Assistants.
That means they’re often not up to date with the latest Pinterest SEO trends.
I always prefer talking to my clients about their specific goals and explaining how Pinterest can actually help them. If you’d like to chat about Pinterest or explore working together, feel free to contact us here.
A better way to find a Pinterest Manager is through niche blogging or Pinterest-focused Facebook groups.
You can simply ask the members for recommendations and people are usually kind enough to share trusted contacts.
Related: How to use Pinterest Trends Tool | Guide
How much does a Pinterest Manager Cost?
A Pinterest Manager can charge anywhere from USD 300 to USD 1500, depending on the range of services you’re looking for.
Like, if you need someone to handle keyword research, create 300 Pins a month, and schedule them too, the cost will naturally be on the higher end.
On the other hand, if your requirement is just 150 Pins per month along with scheduling, the pricing could range from USD 300 to USD 500. And if the manager is based in the US, expect the rates to be nearly double.
I’d also recommend avoiding the cheapest options out there, chances are, they might lack hands-on experience with Pinterest SEO.
Instead of focusing solely on saving money, think about making a smart investment in the right person.
Questions to Ask Before Hiring a Pinterest Manager
As mentioned before, asking questions is key. The more you ask, the better your chances of finding the right Pinterest Manager!
Whether you’re on a discovery call or reaching out via email, don’t hesitate to ask the questions below. Some are commonly asked by clients, while others are ones I wish more people would ask.
- How long have you been managing Pinterest accounts?
- What’s your process for developing a Pinterest strategy?
- Have you worked with niches/ businesses similar to mine?
- What tools do you use for design and scheduling?
- How do you track performance and report results?
- Can you share results from accounts you’ve managed?
- How long does it typically take to see results? (You already know the answer now, but it’s a great way to test if they’re making false promises!)
- Can you create different Pin formats?
- How often do you create and schedule Pins?
- How do you stay updated on Pinterest’s algorithm changes?
- What exactly is included in your service package?
If you’re interested in working with us, we would love to be your Pinterest Manager and happy to answer all these questions for you!
You can send an email with your details attached – here.
And that’s the end of the blog.
We’ve covered pretty much everything you need to know.
Just remember, Pinterest has real potential. Reaching 50k clicks a month is absolutely doable. We’ve done it time and again with clients across different niches. A good Pinterest Manager can definitely help you get there by streamlining your strategy.
But before hiring anyone, make sure you know how to choose the right person for your needs!
Hope this post helped you!