Hey there! This is Anu from DuoThrivers.
If you’ve landed here after searching for a Pinterest VA, it’s a clear sign that you’re serious about growing on Pinterest.
Whether you run a blog, an ecommerce store, a brand site, or any online business, Pinterest can be an excellent source of consistent, high-quality traffic.
And if you’re looking for some extra help to scale your Pinterest efforts, hiring a VA might be just what you need!
In this post, we’ll talk about how to find the right person to work with you as a Pinterest VA.
What does a Pinterest VA (Virtual Assistant) do?
A Pinterest VA (Virtual Assistant) mainly helps with managing content on your Pinterest account. Their typical responsibilities include Pin designing, Scheduling and Pin optimization. However, they do not play a direct role in growing the account the way a Pinterest Manager does.
Unlike a Pinterest Manager, a Pinterest VA doesn’t handle –
- Keyword Research
- Advanced Strategies
- Analytics Tracking
- Pinterest Ads
Pinterest VA’s role is to assist in implementing the strategies that you create. This means you’re still responsible for Keyword Research, topic selection, and the overall Pinterest SEO approach.
If you’re curious about what a Pinterest Manager offers instead, you can check out the full list of services here.
A Pinterest Manager can help you boost your Pinterest traffic by creating strategies for you, but you first have to understand if a Pinterest Manager is a good choice or if you can hire a Pinterest VA.
ALSO READ: How to Boost your Pinterest Traffic even with Low Impressions
Who should Hire a Pinterest VA?
It all depends on your goals and current standing.
You can consider hiring a Pinterest VA if you are someone who –
- has experience working with Pinterest before
- understands how Pinterest works
- is confident in creating Pinterest strategies for growth
- wants to increase content production
- wants to save time to handle other aspects of your business
- just needs a specific service like Pin Designing or Publishing (or both)
A Pinterest VA can help you expand on the platform and drive more traffic to your business website or blog.
However, hiring a Pinterest VA might not make sense if you –
- have little or no idea about how Pinterest works
- find it hard to stay updated with the latest Pinterest algorithm changes
- have no strategy to recover from traffic drops
- don’t know how to convert the traffic you’re getting
In that case, it’s better to hire a Pinterest Manager and go for Pinterest Full Account Management Services, where the manager creates a custom strategy for your account and takes responsibility for growing your Pinterest presence and driving traffic.
What to Look for in a Pinterest VA
Since Pinterest’s user base is growing with a 10% year-over-year, more and more people are turning to it as a potential platform to drive quality traffic. This has led to an increase in demand for both Pinterest VAs and Pinterest Managers.
So, now there are many people offering Pinterest management services and claiming to be experienced and the best. But at the end of the day, it’s your job to find someone truly qualified, someone who can actually help you succeed on Pinterest.
Besides asking for proof to back up their claims, here are a few important signs that show whether they really know what they’re doing:
1. Pinterest Expertise –
See if they talk about Pinterest SEO, trends, and how the algorithm works. A Pinterest Manager is not just a virtual assistant, you’re hiring them to do much more than scheduling pins.
2. Pin Design Portfolio –
Pin design is a major skill on Pinterest. Ask to see examples of pins they’ve created before.
3. Niche Experience –
They should understand your niche and ideally have past experience working with similar content.
4. Proof of Results –
Don’t just rely on a portfolio of designs, ask for screenshots or analytics showing actual account growth.
5. Communication –
They should be clear about their content delivery and communicate openly before making any major changes. Look for someone organized, responsive, and willing to align with your brand goals.
6. Service Offering –
Most Pinterest Managers will present you with pre-set service packages. Be careful, many of them are not effective. For instance, stay away from the packages which charge hundreds of dollars form less than hundred Pins in Month.
Pinterest demands a steady flow of fresh content.
In our guide – Earn $500 on New Pinterest Account, we clearly mentioned how posting 5 to 10 Pins per day (or 150 to 300 Pins per month) is required to grow faster on Pinterest.
So, look for a package that offers at least 100 to 150 Pins per month.
You can also consider our Pin Designing Package, where we charge just $1 for a Pin. That means you can get 150 Pins in a month (which is a decent frequency to start with) for just $150.
How does a Realistic Pinterest Growth look like?
Pinterest has huge potential for blogs, e-commerce, and lifestyle brands. But remember, growth on Pinterest takes time and efforts.
If you’re new to Pinterest, there are a few important things you should understand before hiring someone to help grow your account.
1. Growth takes Time –
It’s easier to get traffic from Pinterest than from Google, but it still takes at least 3 months to see solid traction. This is true even if you’ve hired the best Pinterest Manager out there.
That’s why we always ask our clients to commit for around 3 to 4 months before expecting noticeable results.
And if your niche has limited interest on Pinterest overall, that timeline can stretch even longer.
2. Algorithm might Overreact –
Pinterest’s algorithm is constantly evolving. Strategies that worked great before may suddenly stop performing.
So, if you notice a drop in performance, it doesn’t always mean your Pinterest Manager made a mistake. Sometimes, it’s just how the algorithm behaves.
For instance, Pinterest once rolled out an update that remove the ‘Visit Site’ button for Pins linked to low-quality content. The goal was to reduce spammy Pins, but even high-quality creators saw a dip in outbound clicks.
Similarly, random drops in impressions can happen after updates. While these can’t be always prevented, it’s your Pinterest Manager’s job to monitor the changes and make adjustments where needed.
3. Your Content plays Important Role –
If you’re the one doing Pinterest Keyword Research and writing the content, make sure it’s done right.
Even if your Pinterest Manager creates the most beautiful Pins, if the topic has zero search volume, you won’t get traffic.
Good-looking Pins help convert impressions into clicks, but solid keyword research is what brings those impressions in the first place.
So, if the keywords or topics aren’t optimized, your Pins may underperform and that’s not your VA’sfault.
You can either let your Pinterest Manager handle the keyword research or improve yours using our detailed guide –
Detailed Guide: Pinterest Keyword Research
Where to Find a Good Pinterest VA?
You can try hiring a Pinterest VA from freelancing platforms like Fiverr or Upwork.
But if you can find someone who works as a Pinterest Manager, you can ask them to handle just Pin Designing and Pin Scheduling. This gives you an upper hand because you’re working with someone who actually has experience growing Pinterest accounts through proven strategies and skills.
Like, we often share our suggestions and updates about Pinterest’s latest changes even with clients who have only opted for our Pin Designing and Pin Scheduling services.
If you’d like to chat about Pinterest or explore working together, feel free to contact us – here.
Hiring someone through a recommendation might also be a good option. You can check niche blogging or Pinterest-focused FB groups, where members are usually kind enough to share trusted contacts.
Related: How to use Pinterest Trends Tool | Guide
How much does a Pinterest VA Cost?
If you are looking for Pin design services, a VA might charge you a per-pin rate, typically ranging from $1 to $4 per Pin. If you’re hiring a VA based in the US, the cost can be even higher.
But remember, a higher price doesn’t mean better design.
If you’re also opting for scheduling services, expect additional charges for that.
See what fits your budget, but if you already have a solid strategy in place, don’t hesitate to invest!
Questions to Ask Before Hiring a Pinterest VA
The more questions you ask, the better you’ll understand how confident your potential Pinterest VA is and whether they can actually help you.
Whether you’re on a discovery call or reaching out via email, don’t hesitate to ask the questions below. Some are commonly asked by clients, while others are the ones I wish more people would ask.
- How long have you been designing Pins?
- Have you worked with niches/ businesses similar to mine?
- What tools do you use for design and scheduling?
- How do you track performance and report results?
- Can you share examples of accounts you’ve managed? (Well, most of VA’s won’t share. This keeps cleint’s identity confidential)
- Can you share your Pin Designing Portfolio?
- How long does it typically take to see results? (You already know the answer now, but it’s a great way to test if they’re making false promises!)
- Can you create different Pin formats?
- How often do you create and schedule Pins?
- What exactly is included in your service package?
If you’re interested in working with us, send an email with your details attached – here.
We’d love to answer all these questions for you!
And that’s it.
I hope we helped you clear your mind.
Just remember, before hiring anyone, make sure you know how to choose the right person for your needs!