If you’re serious about growing your blog or online business using Pinterest, installing the Pinterest Tag on your WordPress site is a must.
Whether you’re running Pinterest Ads or just want better analytics for organic strategy, this small snippet of code can make a big difference.
In this beginner-friendly guide, you’ll learn how to manually install the Pinterest Tag in just a few minutes.
Recommended Read: Step Guide to earn $500 on new Pinterest Account and Free Pinterest Strategy Guide: How I Get 30k Monthly Visitors Without Ad
What is the Pinterest Tag and Why It Matters
The Pinterest Tag is a piece of JavaScript code that tracks conversions, visits, and actions people take on your website after seeing your Pinterest content.
It’s crucial if you plan to run ads, want to become a Verified Merchant, or simply want to collect better data for optimization.
Even if you’re not running ads now, installing the tag early ensures that you’re collecting valuable data from day one.
Pro Tip: You must have a Pinterest Business account to access the Pinterest Tag. Here’s how to Start a Blog and Earn and optimize your account for business use.
Step-by-Step Guide to Manually Install the Pinterest Tag on WordPress
Step 1: Log into Your Pinterest Business Account
- Visit pinterest.com and log in.
- Navigate to the Business Hub.
- Click on the Ads dropdown menu and select Conversions.
Step 2: Generate Your Pinterest Tag Code
- Inside the Conversions dashboard, click on Tag Manager.
- Choose Configure Base Code.
- Select “Manually Add Tag Code to Website” and click Choose.
- Click the Copy Code button to copy your entire Pinterest Tag.
Related: Learn more in our Pinterest Keyword Research Guide (for Beginners. for 2X Traffic, like a Pro)
Step 3: Log into Your WordPress Dashboard
- Open your WordPress admin area (typically yoursite.com/wp-admin).
- Install and activate a plugin like Insert Headers and Footers by WPCode (or similar).
Step 4: Paste the Pinterest Tag into the Header
- In your WordPress dashboard, go to Settings > Insert Headers and Footers.
- Paste the Pinterest Tag inside the Header section.
- Click Save.
Important: Do not paste the tag in the Footer. It must go in the Header to function properly.
How to Verify That the Pinterest Tag Is Working
Option 1: Use Pinterest Tag Helper (Chrome Extension)
- Install the Pinterest Tag Helper Chrome Extension.
- Visit your site and click on the extension.
- If everything is working, you’ll see a green checkmark and “Tag Initialized.”
Option 2: Check Tag Health in Pinterest
- Go back to your Tag Manager on Pinterest.
- You’ll see your tag listed with a “Healthy” status if installed correctly.
- You can also run a Test Event by entering your domain to confirm it’s firing.
What If You’re Not Comfortable Editing Code?
If all this feels overwhelming, you can:
- Email the instructions to a web developer using Pinterest’s built-in option.
- Hire a Pinterest VA or manager to handle the install and setup for you. Here’s How to Hire a Pinterest Manager
Bonus: Many creators combine the tag with 10 Pin Templates That Skyrocketed My Pinterest Traffic (Free Canva, For all Niche, Tried & Tested) for maximum reach.
Should You Install It If You’re Not Running Ads Yet?
Absolutely. Even if you’re focusing on organic growth, having the tag helps Pinterest understand your audience better. That means smarter distribution of your future pins and ad campaigns.
Learn More: Pinterest Account Optimization for Max Traffic and 15 Mistakes Beginners Make on Pinterest
Final Thoughts
Installing the Pinterest Tag on your WordPress site is simple, fast, and future-proof. Once it’s set up, you’ll unlock better tracking, smarter ad insights, and even eligibility for the Pinterest Verified Merchant Program.
Don’t wait until you’re ready to run ads. Do it now and start gathering valuable data.
Want to scale your Pinterest strategy further?
Check out Pinterest Advanced Keyword Research Guide (Using Tools- PinClicks) and Boost your Pinterest Traffic even with low impressions.