Hey! Anu this side from Team Duo Thrivers.
At a certain stage in your business, you need people who can help you scale and most of that help comes from hiring talented individuals who can either handle specific tasks or manage entire parts of your business.
This gives you more time to focus on other important areas.
If you’re planning to scale your Pinterest traffic, a Pinterest VA or Manager can take care of growth while you focus on creating content.
But one common question people ask is: who should I hire- a Pinterest VA or Pinterest Manager?
Well, the right answer depends on a few key factors, and in this post, we’ll help you figure that out.
What does a Pinterest Manager Do?
Before you decide which services to go for, you first need to understand what a Pinterest Manager actually does.
In simple terms, a Pinterest Manager is a specialist who understands how the Pinterest algorithm works and manages every aspect of your Pinterest marketing.
They handle everything from Pin creation to strategy building but their role goes beyond that too:
- Keyword research tailored specifically to your niche
- Pin design that aligns with your brand and content
- Crafting engaging pin titles and descriptions
- Scheduling pins using Tailwind or Pinterest’s native scheduler
- Managing and optimizing boards
- Tracking performance through analytics and reports
- Suggesting new strategies based on Pinterest’s latest updates
- Growing your account based on client-defined KPIs
- Managing Pinterest ADs
Some Pinterest Managers might include additional services to the package they offer. But, these are the foundational services that are offered.
The ultimate goal is to implement a strategy that helps the client achieve their specific Pinterest marketing objectives.
MUST READ: What should be the Realistic Expectations from a Pinterest Manager?
What does a Pinterest VA do?
A Pinterest VA (Virtual Assistant) mainly helps with managing content on your Pinterest account. Their typical responsibilities include Pin designing, Scheduling and Board – Pin optimization. However, they do not play a direct role in growing the account the way a Pinterest Manager does.
The role of a Pinterest VA is to assist in implementing the strategies that you create. This means you’re still responsible for Keyword Research, topic selection, and the overall Pinterest SEO approach.
A Pinterest VA doesn’t handle creation of strategies to achieve a goal like increasing sales, traffic, newsletter subscribers, etc.
VA works just help you distribute load of a well defined task and help you scale.
MUST READ: Questions to Ask Before Hiring a Pinterest VA
Key Differences Between Pinterest Manager & Pinterest VA
1. Role Scope
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Pinterest Manager: Creates and handles the entire Pinterest strategy—from profile optimization to analytics-based decision-making, including Pin creation and scheduling.
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Pinterest VA: Works on specific delegated tasks like scheduling, optimization, and Pin creation while following the strategy provided by the client.
2. Autonomy
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Pinterest Manager: Works independently and often makes strategic decisions on their own. However, clients can choose to be involved in discussions and strategy development.
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Pinterest VA: Requires clear instructions and ongoing guidance from the client or manager.
3. Skill Level
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Pinterest Manager: Has advanced knowledge of Pinterest SEO, analytics, trend forecasting, Pin design, optimization, and all skills typically included in a VA’s role.
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Pinterest VA: Skilled in designing Pins using Canva (or similar tools) and scheduling them using Pinterest’s built-in scheduler or Tailwind.
4. Client Expectations
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Pinterest Manager: Expected to deliver results tied to Pinterest KPIs such as traffic, saves, link clicks, and follower growth.
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Pinterest VA: Expected to save the client time and manage overflow tasks efficiently.
5. Monthly Investment
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Pinterest Manager: Higher cost compared to a VA. Typically charges on a monthly basis and works under a contract.
DETAILS: How much does a Pinterest Manager Cost?
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Pinterest VA: More affordable. Usually charges hourly or per task and works under a contract.
DETAILS: How much does a Pinterest VA Cost?
Who should you Hire – Pinterest Manager or Pinterest VA?
Well, the right answer depends on your current stage of business, available budget, and how much involvement you want to have in Pinterest growth. Once you understand the difference between the two roles, it becomes easier to decide which one aligns best with your business goals.
1. Current Business Stage
If you’ve already experimented with Pinterest and seen results for your niche or business, it becomes easier to move forward with hiring a Pinterest Manager or VA. If you’re confident that you can monetize Pinterest traffic, you’re in a good place to bring someone on board.
However, if Pinterest has never been part of your growth journey and you’re unsure whether it will work for your blog, brand, or business, it’s wise to validate the potential first.
You can either conduct in-depth research and find similar businesses leveraging Pinterest successfully or speak directly with a Pinterest Manager to understand the potential for your niche.
As you may already know, we also offer Pinterest Management Services. If you wish to have a chat about potential of Pinterest Traffic, you can contact us here.
2. Budget
Pinterest growth takes time and requires consistent effort. Before hiring a Pinterest VA or Manager, you need to assess whether you can afford the service for at least 4 to 6 months.
Most new Pinterest accounts start showing results by the third month, but Pinterest Managers typically ask for a minimum commitment of 4 months. So, it’s important to be prepared to invest, not just money, but time as well.
If a Pinterest Manager feels out of reach budget-wise, you can start by hiring a Pinterest VA to handle tasks like Pin Designing and Scheduling, while you manage strategy, SEO, and keyword research.
3. Level of Involvement
If you’re short on time or lack experience with Pinterest SEO and strategy development, hiring a Pinterest Manager is your best bet.
A Pinterest Manager not only helps grow your traffic but also frees up your time so you can focus on content or other parts of the business. If your goal is to save time and you’re able to allocate budget for it, a Pinterest Manager is the ideal choice.
Pinterest VAs also save time, but only if you’re able to manage the strategic side yourself. Refer back to the first two points: if you can handle strategy and SEO, a VA may be enough.
By evaluating these three key areas- business stage, budget, and level of involvement, you’ll be able to make a well-informed decision on whether a Pinterest VA or Pinterest Manager is the right fit for you.
If you want to learn about –
- Where to find Pinterest VA/Manager?
- What to expect from the services?
- What questions to ask before hiring?
Our recent articles can help you out. Check our articles below –
>> How to Hire a Pinterest VA (Virtual Assistant)?
>> How to Hire a Pinterest Manager?
If you want to learn more about Pinterest as a Traffic Source, you can check more content in our Pinterest Section.