How to Use Pinterest to Boost Your Etsy Sales (Step-by-Step for Creators & Sellers)

If you’re an Etsy seller looking to boost your traffic and make more sales, Pinterest might just be your secret weapon.

It’s not just a place for pretty pictures and recipe boards, Pinterest is a powerful visual search engine with over 400 million active users monthly.

And here’s the best part: Pinterest users love shopping!

In this step-by-step guide, I’ll walk you through how to use Pinterest to drive traffic to your Etsy shop – organically.

No paid ads, no fluff. Just pure Pinterest strategy tailored for Etsy sellers.

Let’s dive in.

Table of Contents

Step 1: Set Up a Pinterest Business Account

If you don’t already have one, switch to a Pinterest Business Account. This unlocks powerful features like analytics, claim your website/shop, and use Pinterest ads if needed later.

👉 Also read: Pinterest Account Optimization for Max Traffic

Don’t forget to:

Claim your Etsy shop URL under account settings
Add a branded profile photo and keyword-rich bio
Use a link-in-bio tool (like Linktree or Milkshake) if you sell multiple things

Step 2: Optimize Your Profile (SEO Matters)

Pinterest is a search engine. Your profile needs to be SEO-friendly. That means:

Use keywords your ideal buyers are searching for
Add those keywords in your profile name, bio, and board titles

Example bio:
“Handmade Polymer Clay Earrings | Minimal Jewelry | Boho Etsy Shop”

💡 Want keyword help? Check out this: Pinterest Keyword Research Guide (for Beginners. for 2X Traffic, like a Pro)

Step 3: Create Niche Boards That Match Your Products

Create boards related to your Etsy shop. Think of them like mini storefronts.

Examples:

Boho Home Decor
Handmade Gift Ideas
Eco-Friendly Jewelry
Best Gifts for Her (Etsy Finds)

Your boards should be keyworded too. Learn how here: How to Organize Your Pinterest Boards (To Get More Traffic)

Step 4: Create High-Converting Pins for Your Listings

This is where most Etsy sellers go wrong. You don’t want just pretty pins—you want clickable, optimized pins.

What to include:

Eye-catching product image
Bold title text on the pin (ex: “Gift for Wife Under $30”)
Your shop name/logo
Keywords in your pin title and description
A clear CTA like “Shop Now” or “See on Etsy”

Need templates? Steal these:
👉 15 Pin Templates That Skyrocketed My Pinterest Traffic (Free Canva)

Step 5: Use Pinterest SEO in Every Pin

Pinterest SEO is everything.

Use keywords in:

Pin titles
Descriptions
Text overlays on pins
Alt text (if uploading via scheduler)

Try this:
👉 Pinterest Advanced Keyword Research Guide (Using Tools – PinClicks)

Step 6: Schedule Consistently (Use Tailwind or Manual)

Pinterest rewards consistency.

Aim for 5–15 pins per day
Mix your product pins with helpful/related content (gift guides, styling ideas)
Use Tailwind to schedule in bulk

💡Pro Tip: If you’re starting fresh, follow this: Step Guide to Earn $500 on New Pinterest Account

Step 7: Create Pinterest-Exclusive Content

Make boards like:

“Behind the Scenes of My Shop”
“How I Package Orders”
“My Bestselling Etsy Products”

This builds trust and adds personality to your brand.

You can also repurpose blog content to boost traffic. If you don’t have a blog, here’s your cue:
👉 How to Start a Blog and Earn $1000/month

Step 8: Use Idea Pins to Build Authority

Even if they don’t link out (yet), Idea Pins build brand awareness.

Product making process
Customer reviews
Tips related to your product (e.g., “How to Style Polymer Earrings”)

Step 9: Avoid These Common Mistakes

Most Etsy sellers fail on Pinterest because they:

❌ Don’t use keywords
❌ Pin once a week or randomly
❌ Don’t optimize their boards or pins
❌ Rely on only product photos without lifestyle or educational content

Don’t make these mistakes:
👉 15 Pinterest Mistakes Beginners Make (and How to Fix Them)

Step 10: Track What’s Working

Pinterest gives you analytics, use it.

Track:

What boards are driving the most traffic
Which pins get the most clicks
Top-performing keywords
Time of day/day of week that works best

Every month, adjust your strategy.

You can also use this: How to Audit Your Pinterest Account – Checklist

Bonus Tips to Maximize Etsy Sales

✅ Use product mockups and lifestyle images
✅ Create Pinterest-specific coupons (ex: 10% off for Pinterest users)
✅ Link blog posts with product links (boosts both traffic & SEO)
✅ Use this free strategy: Free Pinterest Strategy Guide – 30k Visitors without Ads

Final Thoughts: Pinterest = A Goldmine for Etsy Sellers

Pinterest isn’t just for DIY lovers. It’s one of the best platforms to promote Etsy products without paying for ads. The traffic is consistent, the audience is ready to buy, and the competition is still low compared to Instagram or TikTok.

Start with the steps above. Be consistent. Focus on value, not just promotion.

📌 Want to go pro? You might need this: How to Hire a Pinterest Manager

Affiliate Disclosure: Some of the links in this post may be affiliate links. This means I may earn a small commission if you click through and make a purchase, at no extra cost to you. I only recommend products I personally use and trust.

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