Pinterest is a great way to drive traffic to your blog, ecommerce site, or business website. It’s much easier and more rewarding than Google search traffic.
Getting started on Pinterest is easy. You can create Pins using free tools like Canva and add your website link to convert impressions into website traffic.
But getting consistent traffic isn’t that easy. You need to try different strategies based on your niche and account to maintain a steady flow of traffic.
You can build a strategy on your own or hire a Pinterest Manager whose job is to grow your Pinterest account and convert traffic into – sales, ad revenue, subscribers, etc.
But most people find themselves at a stage where they can’t decide whether to hire a Pinterest Manager or try growing the account on their own.
And with this article, I’ll share 9 signs that show it’s time to hire a Pinterest Manager.
What does a Pinterest Manager do?
You first need to understand what a Pinterest Manager actually does.
In simple terms, a Pinterest Manager is a specialist who understands how the Pinterest algorithm works and manages every aspect of your Pinterest marketing.
They handle everything from Pin creation to strategy building, but their role goes beyond that too:
- Keyword research tailored specifically to your niche
- Pin design that aligns with your brand and content
- Crafting engaging Pin titles and descriptions
- Scheduling Pins using Tailwind or Pinterest’s native scheduler
- Managing and optimizing boards
- Tracking performance through analytics and reports
- Suggesting new strategies based on Pinterest’s latest updates
- Growing your account based on client-defined KPIs
- Managing Pinterest Ads
Some Pinterest Managers might include additional services in the packages they offer, but these are the foundational ones.
The end goal is to implement a strategy that helps the client achieve their specific Pinterest marketing objectives.
MUST READ: What should be the Realistic Expectations from a Pinterest Manager?
5 Signs – It’s time to Hire a Pinterest Manager
1. Your Pinterest Traffic is Dropping
As mentioned before, it’s easy to get started on Pinterest. Even if you’re creating average-looking Pins with basic keyword research, you might still see an initial wave of traffic but it likely won’t last. You could experience a drop in traffic and stalled growth soon after.
If you’re reading this, chances are you’re already in that situation.
In cases like this, hiring a Pinterest Manager can help. A Pinterest Manager can identify the exact reason behind the drop and guide you through the recovery process.
Alternatively, if you’re working with a limited budget and prefer managing Pinterest yourself, you can opt for a Pinterest Account Audit service offered by a Pinterest Manager.
An audit can give you clarity and direction. At the start of this year, we audited an account that saw a 70% drop in impressions and traffic.
We pinpointed the issue and shared a custom strategy with the account owner and as you’ll see below, the traffic quickly recovered.
Update 1:
Update 2:
If you want us to Audit your Pinterest Account and share a strategy, you can contact us here.
Check more details about our Pinterest Account Audit procedure.
2. You’re Too Busy to be Consistent
We understand how running a small business requires your attention in every direction from blogging and product development to marketing and ads. Adding Pinterest management on top of it all can feel overwhelming.
But Pinterest rewards consistency. If publishing Pins becomes an afterthought, growth will slow down. A Pinterest Manager can help maintain that momentum while you stay focused on scaling your business.
Alternatively, if you’d prefer to manage part of Pinterest yourself, consider hiring a Pinterest VA for tasks like Pin Designing and publishing.
FOR YOU: Pinterest Manager vs Pinterest VA – Who should I hire?
3. You’re Not Seeing Clicks or Conversions
If you’ve managed to get impressions on your Pinterest account but they aren’t converting into meaningful website traffic, sales, or leads, then those impressions aren’t really helping.
This usually indicates that your strategy whether it’s Pin design, optimization, or overall SEO isn’t hitting the mark.
In such cases, hiring a Pinterest Manager who understands the algorithm inside out can be your best move.
4. You have Great Content/Product, But No Strategy
Having a great product or content on your website won’t earn you a single penny unless you market it effectively. If you’ve chosen Pinterest as your platform for organic marketing, then having a clear strategy is key to seeing real results.
And if you don’t have that strategy in place, consulting a Pinterest Manager is the right next step.
As you may already know, we also offer Pinterest Management Services. If you wish to have a chat about potential of Pinterest Traffic, you can contact us here.
5. You’re Ready to Scale
If you understand how Pinterest can grow your business through increased traffic, sales, or email subscribers and you’re now looking to scale then a Pinterest Manager can definitely help.
A Pinterest Manager not only builds a custom strategy tailored to your goals but also takes care of day-to-day account operations, so you don’t have to worry about Pin Designing or publishing.
6. You Don’t Know What’s Working (or Not Working)
If you find it hard to track pin performance, clicks, or conversions or don’t even know how that’s a clear sign you need a pro to handle the backend.
A Pinterest Manager prepares weekly or monthly performance reports to help you understand which topics or products are performing well on your account.
This insight is key to building a solid growth strategy.
7. You’re Overwhelmed by Pinterest Updates
Pinterest frequently updates its algorithm to improve user experience. These changes can impact how your content ranks and is shown to your target audience.
And sometimes, even when you’re doing everything right, these algorithm shifts can still affect your growth.
That’s where a Pinterest Manager steps in to help you understand the latest updates and adapt accordingly.
Earlier this year, a few of our clients experienced a 20 to 30% drop in traffic.
As their Pinterest Manager, we discovered that the ‘Visit Site’ button was missing from their Pins, and we helped them fix the issue and recover their traffic.
8. You’re Missing Out on Seasonal Traffic
Pinterest can drive a steady flow of traffic to blogs or brand websites focused on evergreen topics. But it also performs exceptionally well for seasonal content. If you’re finding it difficult to keep up with trends and plan timely content, hiring a professional is the right move.
A Pinterest Manager can help you develop a strategy and plan seasonal content in advance so you don’t miss out on valuable traffic spikes.
9. You’ve Tried Pinterest Courses, But Still Feel Stuck
A lot of veteran Pinterest Manager sell their Pinterest Course for people who wish to handle Pinterest own their own. But, as the course seller might have told you, buying a course doesn’t mean 100% success.
As a course can only educate you about the theoretical part. Implementing the theory and learning the everchanging algorithm is a whole different story.
But, even after giving your 100% you can’t crack the code, then hiring a Pinterest Manager is a good decision.
This will also leave a lot of time in your hand which you can utilizing in other part of your business.
And these were about the indications that can help you make a decision.
If you want to know more about our Pinterest Management Services you can visit this link for more details.
Need more details, contact us here.